Unter Dog

Unter Dog Oktoberfest Lager for Yards Brewing Co.

Oktoberfest = fall beer. Fall beers <3’s football. Philadelphia is the under dog city, so we wanted to celebrate the Oktoberfest spirit with a Philly-focused blitz.

Design: Natalie Eyerman

Copy partner: Ryan Cook

Concept by Natalie Eyerman, Ryan Cook, Tom Hynes

CD’s: Adrian Castillo, Chris Grenier

Gunther, our Good Boy, illustrated by Brina Woolhiser

agency: Brownstein Group, 2020